Came across a great new web site/blog the other day - The Middle Class Handbook - (An illustrated field guide to the changing behaviour and tastes of Britain's new middle class tribes".) It's also a book which is available on Amazon.
How to describe the British middle class eh? It's not about money, since many of them have quite a lot and would certainly be Upper Class in the US. It's not even about what they do for a living - more about what they do in their spare time, really.
Anyway, this web site is a hoot, and hits the nail on the head. There's a Middle Class Periodic table, and a short description of each of the emerging MC tribes here. Which one do you identify with, if any?
There's also a hilarious piece about Middle Class holiday destinations, with a map showing where the Middle Class goes, and how many points the place scores for "Implied Wealth" and "Eco Feel Good". Here's the one about Northumberland, which seems to score rather well. Not sure if that's a good or bad thing though.
Being called "Middle Class" in the UK, is generally slightly derogatory these days, but it's difficult to explain why to non-Brits. Any offers?
22 hours ago